Market Intelligence

The eCommerce trade is continuing to experience double-digit growth. We’re being confronted with dynamic multi-channel sales with complex relationships between manufactures, distributors and sales partners. Products are being offered by manufacturers’ sales partners and unknown vendors. In addition, the appearance and prices of products don’t always correspond to the needs of manufacturers and brand owners.

Online marketplaces in particular take up a decisive share of eCommerce with regard to sales and traffic. Platforms like Amazon and eBay are highly influential and determine the volumes, prices and trends of online trade to a great extent.

Compeva market intelligence supports you in analyzing online markets. We analyze the leading marketplaces, online shops and price comparison providers, which enables you to proactively manage your online sales channel and keep an eye on the competition.

Sales Channel Monitoring

Sales channel monitoring is the answer to an important question:

WHO is selling WHAT, WHERE and at WHICH price?

  • Sales analysis – Get meaningful sales and price information
  • Price analysis – Keep an eye on market prices and price changes of your products, with automated alerts notifying you of important changes.
  • International prices – Compare country-specific street prices
  • Vendor analysis – Analyze the top vendors of individual markets and their share of the overall market
  • Sales partners – Differentiate between sales partners and unauthorized dealers
  • Comparable KPIs – See comparable figures across individual marketplaces
  • Competitor analysis – Get an overview of competitor performance online
  • Brand protection – Discover imitation, counterfeit and gray-market goods

Sales Compliance Monitoring

Answers the question of whether sales partners are following the defined rules of the game in a selective sales system We utilize traceable criteria to check whether sales agreements are being complied with.

  • Is the entire assortment being shown?
  • Are the right prices being displayed?
  • Are the approved content formats (text, images, video etc.) being used?
  • Are products being shown in the agreed-upon sales environment?

Feel free to contact us if you have any questions!

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